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REAL NEWS STRIKES BACK: 18 STORIES IN PR AND THE MEDIA TO LOOK OUT FOR IN 2018

1. Real News will strike back in 2018 and is already doing so. The New York Times, The Economist and Wall Street Journal are all now making real money digitally and print circulations remain significant. The same goes for titles ranging from the i to Private Eye and a resurgent, Jeff-Bezos-owned Washington Post. The Times of London is financially stronger behind a pay wall that did not work for The Sun. Readers are even responding to The Guardian’s desperate plea for cash to help support its journalism.

2. Facebook, Twitter and YouTube will come under real pressure to actually step in and protect users from fake news, trolls, abuse and worst of all, terrorism. The customary insouciance with which they decline to help authorities wears increasingly thin with every terror attack, or latest evidence of Russian – assisted fake news. Will they agree to regulate before they are legislated against?

3. The whole programmatic world will continue to come under the scrutiny that began last year. P & G and Unilever have led the charge much to the chagrin of agency holding companies like WPP. Expect other marketers to cut online marketing spends if only as an experiment to see if it makes any difference. Online safety will be the fig leaf for this.

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Source/credits: Mark Borkowski
January 2, 2018
   

MANAGEMENT

links to article finding better resolutions to conflicts

For most of us Canucks, conflict avoidance is about as Canadian as a double-double or the CBC.  That’s because most of us typically don’t have the skills necessary to engage in conflict in healthy ways.  Avoid no more!  Read full article for a play-by-play for the five types of conflict resolution better than Don Cherry could offer.

   

Many believe their messaging is their brand, but you need more than just something to say.

To build your own brand, you’ll quickly discover you need an especially clear sense of what you stand for.

HUMAN RESOURCES

persons as brands

   

THE ECONOMY

Céline Bak photoCéline Bak is the President of Analytica Advisors

Canada’s clean-technology industry is the nation’s first new industry of the 21st Century.  It directly employs more than 55,000 people in more than 800 firms that use market forces to advance social and environmental goals.  It is a highly competitive, innovation-led industry that is committed to exporting and investing heavily in global-scale commercialization.

Source: Analytica Advisors 2017 Canadian Clean Technology Industry Report
clean-tech imageVancouver is home to Canada’s highest concentration of clean-tech companies.

KPMG predicts that BC’s clean-tech sector will generate revenue of $2.9 billion in 2017, a 61% increase from 2016’s $1.8 billion.

Growth in the clean-tech sector depends on continued innovation and lower prices because success for companies depends on their green alternatives working better and being cheaper than their conventional counterparts.

Source: Albert van Santvoort, Business in Vancouver, May 23-29, 2017
   

BRANDS

tarnished brand

"We totally screwed up," Michael Horn, Volkswagen’s US chief executive, said (Oct-2015), admitting that the company had deliberately fitted deceit devices to 11 million of its cars to cheat emissions tests.

As Mark Borkowski, the founder of borkowski.co.uk, says:

"In this day and age, you can’t get away with obfuscating the truth. What shocks me more than anything else is that VW felt they were powerful enough to get away with it."
 
corporate social responsibility

B Corp certification shines a light on the companies leading the global movement of people using business as a force for good.